Leafly Launches We Are AZ Campaign, Local Artist Collaboration

Press release from Leafly:

June 18, 2021

PHOENIX, AZ (June 14, 2021) -- Leafly, the world’s leading cannabis marketplace and resource, launched a new campaign called We Are Arizona to celebrate what makes the state's legal cannabis market unique. The campaign will showcase local artists and include events at local retailers from June 14 until June 28. Arizona is the first in a series of state-specific campaigns Leafly will be launching in the coming weeks to highlight the unique and diverse nature of state cannabis markets.

The We Are Arizona campaign puts a spotlight on one-of-a-kind artwork created by local Phoenix artists Ashley Macias, Nyla Lee, and Clay Halling. In partnership with Leafly, these artists created limited edition rolling trays that Arizonans will be able to win through online entries. The trays will also be available at local pop-up dispensary events and giveaways until June 20.

“It’s really exciting to be chosen for this campaign that supports local artists and to work directly with Leafly to promote Arizona’s cannabis industry. This partnership is an opportunity to make something beautiful and unique to honor my home state,” said Ashley Macias. “My art is heavily influenced by psychedelia and organic shapes, which made partnering with Leafly a no-brainer. I can’t wait to see what other creative ventures arise out of these campaigns.”

In conjunction with the campaign, Leafly today released new data outlining the top strains, buying habits, and trends in the newly legalized Grand Canyon state. As the most visited and reliable cannabis site in the country, Leafly leveraged its industry-leading shopping data, including overall sales and website traffic, to determine the top brands and strains in AZ. Per this new data, the top three strains in Arizona are Wedding Pie, Alien Cookies, Stoopid Fruits, and the three most popular brands are Core Concentrates, Potent Planet and Arizona Organix. Popularity was determined by a strain or brand’s combined website and search traffic.

Phoenix, AZ

Saturday, June 19th 12-4pm MST

Marigold Dispensary

2601 W. Dunlap Ave, Suite 18

Friday, June 25th 19th 12-4pm MST

The Mint

17036 N. Cave Creek Road

Saturday, June 26th 12-4pm MST

Herbal Wellness

4126 W. Indian School Road

Tempe, AZ

Saturday, June 19th 12-4pm MST

Sol Flower

1322 N. McClintock Drive

Friday, June 25th 12-4pm MST

Nirvana Center

2715 S. Hardy Drive

Mesa, AZ

Friday, June 18th 12-4pm MST

Territory Dispensary

550 W. McKellips Rd

“Every cannabis market is a local cannabis market, with a character all its own. Through our We Are Arizona campaign, we’re here to share what makes Arizona cannabis special through content and connecting with consumers at neighborhood dispensaries. The talent and vision of Arizona artists helped us capture the spirit and state pride of Arizona’s cannabis market and we hope consumers across the state join us in celebrating legal Arizona weed,” said Laura Morarity, Senior Vice President of Marketing and Communications at Leafly.

The We Are Arizona campaign is the first of multiple statewide Leafly campaigns taking place throughout the United States throughout the summer. Each campaign will focus on celebrating what makes each state unique, featuring local artists and cannabis accessories in limited-edition runs that residents can enter to win or can receive at an event at their neighborhood dispensary.

To learn more about the campaign, legal market, and cannabis trends in Arizona, vist campaign.leafly.com/local/arizona.

This press release was produced by Leafly. The views expressed here are the author’s own.