Massive Mannequins Tower Over Rodeo Drive For The Holidays

BEVERLY HILLS, CA — Rodeo Drive is home to the most luxurious fashion houses in the world, so it seems apt that a slew of models are now strutting down it.

On Saturday, nine huge mannequins bedecked in glittering Christmas trees, metallic gowns, and glowing ornaments, are now using the center median of Rodeo Drive from Santa Monica to Wilshire Boulevard as their catwalk. A tenth mannequin will be installed at the entrance at Rodeo Drive and Dayton Way.

The mannequins appear to march besides illuminated palm trees and glittering ornaments as part of "Visions of Holiday Glamour," an event sponsored by the City of Beverly Hills and the Rodeo Drive Committee. The event will last until Jan. 3, 2021.

“More than ever now, the holidays must go on,” said Kathy Gohari, Vice President of the Rodeo Drive Committee. “My wish is that everyone might have an opportunity to dream and share in the experience of this year’s holiday installation on Rodeo Drive, feeling that they have been transported, even if for a moment, to the great runway shows of Paris, London and Milan.”

“As we enter a holiday season following events unlike any before, we are committed to providing our community, visitors to Beverly Hills and the many luxury brands and businesses on Rodeo Drive with a safe and nourishing moment of light and festive celebration during the holiday shopping season," said Beverly Hills Mayor Lester Friedman. "'Visions of Holiday Glamour' will extend the city’s long-held tradition of bringing warmth and the magic of the holidays to all."