BRENTWOOD's GIBSON INTERNATIONAL RECOGNIZED AS ONE OF “MOST INNOVATIVE” BROKERAGES IN LUXURY MARKET

Gibson International, one of the Westside’s most elite real estate brokerages, has been recognized by Leading Real Estate Companies of the World® (Leading RE) as one of the top three innovative brokerages for 2013.  The award is given by LeadingRE to recognize exemplary leaders in real estate the world over. 

Gibson International was recognized for its innovative agent support services, outstanding web presence, its social media integration and ingenuity in embracing the “paperless transaction.”  Some of the specifics include:

• Gibson International has made it possible for its agents to run an entire deal online from listing presentation to marketing to closing.  This includes a system that integrates listing presentations, comparables, MLS data and more into a fully branded, cohesive package. 
• A dedicated team member sets up and manages agent profiles on the biggest real estate websites available.  This ensures that agents and their listings receive top exposure.
• Agents receive education through weekly classes on trending topics such as social media, marketing, lead generation, and effective networking. 
• Gibson International’s robust website is further enhanced by tools such as:  translation into seven languages; live online chat 7 days a week; enhanced “Search by Neighborhood” and “Search Luxury Building” tools; detailed agent profiles with testimonials, showcases and links; and lifestyle search options.
• Social media integration on all social sites, with current, relevant content that generates significant interaction and traffic, particularly from Facebook and Pinterest.

“It is a privilege to be acknowledged by such an outstanding organization and we are very grateful,” said Scott L. Gibson, president and founder of Gibson International.  “Many of these enhancements, such as the micro-sites and live chat feature have been tremendous lead generators for our agents.  This is testament to the ingenious and highly dedicated marketing and operations team we have at Gibson International, who have made these innovations possible.”

Based in Brentwood, California, Gibson International’s elite team of agents includes some of the most respected names in Westside real estate.  The fast-growing firm, headed by leading real estate veteran Scott L. Gibson, presents a unique, full-service business model, which incorporates the latest in technological advances with enhancements to help its agents achieve success and “work-life balance.”

The brokerage has grown from $142 million in sales during its first year of operation to $559 million in 2013, its fifth year.  In 2013 Gibson opened offices in Marina del Rey and the Pacific Palisades.  The Gibson International Foundation funds local charitable initiatives and directs resources to programs that improve the well-being of individuals and families throughout greater Los Angeles. More information about Gibson International is available by telephone at 310-820-0195 or online at www.gibsonintl.com.

Leading Real Estate Companies of the World® (www.LeadingRE.com) is a global real estate network comprised of over 500 of the best-known local and regional real estate firms.  With 4,000 offices and 120,000 sales associates in the United States and more than 40 countries abroad, LeadingRE affiliates produce over one million annual home sale transactions. The network has among its members the #1 market leader in 39% of the top 108 markets in sales volume, transaction sides or both – significantly more than its closest national franchise competitor.