Support Your Favorite Small Business With a Patch Shout-Out

You might be the type who finds sleeping on a freezing sidewalk for the best Black Friday deals exciting. Or perhaps you've already started working out your mouse-clicking finger for Cyber Monday. But if neither scenario appeals to you, there is an alternative — Small Business Saturday.

Conceived by American Express to help spotlight the efforts of local small businesses, Small Business Saturday comes at the beginning of the big holiday shopping sprint — this Saturday — and encourages shoppers not to bypass Main Street for the mega-mall.

Whether's it's that great cup of coffee you get first thing every morning or a dry cleaner who always manages to resurrect your favorite suit, there are products and services in almost everyone's routine that make life in Westwood and Century City a little better. Patch would love to hear which of those local small businesses you can't live without.

Tell us in the comments which independently owned business in Westwood and Century City is a must for shoppers this Saturday and why. Your shout-out could help a sector of our economy that has created 65 percent of the net new jobs over the last 17 years.