UCLA Launches Campaign Focusing On Its Positive Global Impact

WESTWOOD, CA -- This month, as UCLA kicks off a celebration of its 100th year, the campus is launching a new brand campaign called 'Knowledge Solves,' which focuses on the positive impact UCLA has in local communities and around the world.

UCLA students, staff, faculty and alumni have accomplished much since the university opened in 1919, including:

Curing deadly childhood diseases, mapping the heavens, launching the digital age, advancing earthquake science, building sustainable futures, working toward a more inclusive society, elevating neighborhoods and changing history.

"The campaign is rooted in UCLA’s mission of research, education and service. It’s a declaration of where the UCLA community stands and what it believes in," the university said in a May 20 statement.

The campaign's expected to highlight some of society’s most pressing challenges and how UCLA programs and research are developing solutions for them.

“What good is knowledge, unless it moves between the classroom and the streets?” the narrator says in the campaign’s first 30-second video spot. “Unless it reminds us, challenges us and inspires us to grow, so we can all take part in solving the greatest problems of our time?”