Anette Hughes Named Creative Director of Encino's AvatarLabs

Anette Hughes is the new creative director at Encino's AvatarLabs, a full service digital design and marketing agency.

As creative director, Hughes will oversee the creative direction of digital campaigns including both web and mobile experiences. She comes to AvatarLabs after previously serving as Vice President of Interactive at The Cimarron Group and Creative Director at Crew where she worked on a variety of theatrical campaigns including several for the Harry Potter franchise, Avatar, Wall-E, and more. Hughes also served as Creative Director at Warner Bros. Online for eight years.

“I am very excited to join the AvatarLabs team and to have the opportunity to work on high profile projects,” says Anette Hughes. “I look forward to collaborating with the exuberant and talented team and continuing to produce innovative digital work that raises the profiles of our client partners.”

“We are thrilled and honored that Anette has joined our team,” says Rex Cook, CEO of AvatarLabs. “She brings a wealth of experience and unique vision, and along with several long-time teammates who came with her, has already expanded and strengthened AvatarLabs' 360 digital wizardry.”

AvatarLabs is best known for developing digital campaigns for the world’s highest-grossing films including Fox’s Avatar,Warner Bros.’ The Dark Knight, several of the films in the Harry Potter franchise, Lionsgate’s The Hunger Games, Disney’s The Avengers and multiple films in the Pirates of the Caribbean franchise. The company’s expertise includes developing websites, online advertising, social and viral marketing, mobile apps, games, motion graphics, digital marketing strategy and content production.