Black Friday: Is It Worth It to Get up So Early?

People convinced they will be getting the deals of a lifetime swarm parking lots and shopping malls while it’s still dark on Black Friday because, in the not so very distant past, retailers not seeing huge profits would find themselves ’in the black’ after the post-Thanksgiving Day sales.

However, a recent study by WalletHub has determined that consumers are not always getting the huge post-Thanksgiving savings they think.

According to the consumer website, 17 percent of items people shop for on Black Friday are actually more expensive that day.

Important to note, however, is that 68 percent of items for which people wait actually are put on sale, which is significant.

But don’t get out of bed for computers and cell phones, because the prices will be the same at the major retailers.

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According to the study by WalletHub, the steepest drops in prices will involve books, movies and music; still making for a nice little shopping spree to buy some lovely Christmas, Hanukkah and Kwanzaa gifts.

To see a list of the items for which it is worth it to scramble (do not push and shove please, it is not polite) and perhaps stay up late or get up early, please click here.

And for a complete list of Black Friday deals updated daily, please check here.