Author Tells Business Owners How To Succeed

Find out what you don't do well and don't do it.

That is the advice Carmichael business owners received Tuesday from Liz Franklin, a businesswoman, radio personality and author of the book "How to Get Bigger Bucks in Your Biz Without Resorting to Robbery." Franklin said she was quoting ALF, the Muppet-like alien from the 1980's TV show.

Franklin was the guest speaker at the monthly luncheon at .

She gave several tips on how business owners can find success, sprinkling in humor along the way. Among her tips:

-Set up more streams of income by adding new projects and services.

-Develop a hook (intrigue) and a brand (recognizability) then use them to come up with an offer. She mentioned Subway's "$5 Footlong" and Staples' "Easy Button" campaigns as clever ways to land customers.

In other chamber news, officials welcomed new members from Coldwell Banker and Lyon Real Estate.

A moment of silence was held for the late , the longtime chamber leader who passed away earlier this month.

"What he has done for our chamber over the years has been wonderful," chamber president Chris Meyer said.