Disney and Twitter: Trading Bird for Mouse?

Bloomberg Markets have discussed a possibility between Walt Disney Co. and Twitter.

Paul Sweeney of Bloomberg says that Twitter is a "rare asset" with a user base of over 300-million people who can talk with their favorite sports icon, actor or media company in 140 characters or less. Twitter is one of the hottest properties in the Tech marketplace, and as of right now there is more than one company circling the Twitter pool.

Twitter has begun the process for evaluating a potential sale. According to Bloomberg, Salesforce.com is another player, who is working with Bank of America on the process of a deal.

"This is an opportunity for a company to make a play," he said. "Disney has a fantastic balance sheet and this is going to be a large valuation."

No representatives from any of the three companies have answered comment requests at this time.

Disney, the owner of ESPN and ABC would gain on the deal with a new online outlet for their entertainment business and according to Bloomberg, the Chief Executive Officer of Twitter is on the board of directors at the Walt Disney Company.

"Twitter may give (Disney) an opportunity to communicate directly with their customers in an increasingly fragmented landscape," Sweeney said.

For more information, visit www.Bloomberg.com

Renee Schiavone, Photo, Patch Staff