TLK Fusion on How Gilroy’s Marketers Can Utilize Celebrities

When creating a marketing strategy, the power of celebrity alignment cannot be overlooked. Celebrities present an aspirational vision of life to the average consumer. It only makes sense that when people see celebrities enjoying a product, they want to take part in the experience themselves. The business community of Gilroy, California can benefit from celebrity alignment marketing such as that offered by an agency like TLK Fusion.

Celebrity alignment goes beyond having a star wear your creations on the red carpet. Simple name drops are great, but a more comprehensive strategy will benefit both you and your celebrity associate. A full-spectrum marketing strategy includes many different avenues to promote your brand or product. In order for content to penetrate into the market, it should be as shareable as possible. Creative, compelling content will entice people to view, save, and share your work.

If you are able to get your work into the hands of a celebrity influencer, make sure that he or she has a thorough understanding of your product or service. Have your social media managers collaborate with theirs to create a seamless marketing plan. Ideally, your celebrity will be able to push your product through more than one type of media. Perhaps he or she could wear your clothes on television, in an internet video, and in a print layout.

When you are selecting the right celebrity to work with, it’s necessary to research them thoroughly. Pay close attention to their associations, both past, and present. Embarrassing past mistakes may crop up and damage your brand potential. Make sure that your celebrity doesn’t have any hidden indiscretions that may interfere with your marketing strategy. If a celebrity has been insensitive or controversial in the media, they may not be the right fit for you.

Another important consideration when choosing a celebrity endorser is to determine their audience. If you are promoting a cosmetics brand, for example, make sure that you choose someone who would naturally use your products. Someone who is known for their pulled-together appearance would be ideal. Your celebrity’s established audience will help you create more buzz for your brand.

If you are interested in a social media campaign, make sure that your celebrity has enough followers to make it worthwhile. A celebrity who doesn’t have enough followers or enough engagement will drag your brand down. Make sure that they have good metrics for user interaction, like the number of retweets on Twitter. Any history of controversial or offensive statements using social media should be noted. When your celebrity works for you, his or her followers will help you build interest in your brand.

Another strategy that could be useful for Gilroy businesses is to make a charitable outreach. Find out about your celebrity’s causes and concerns. Doing charitable work with your celebrity is a great way to build goodwill in the public eye. It will benefit your company as well as the celebrity. For example, if your celebrity has a family member who has experienced breast cancer, teaming up with them to fundraise or to build awareness will boost your standing with the public. These partnerships should be more than superficial. Consumers are savvy and will detect falseness.

Teaming up with a celebrity is a great way for Gilroy businesses to enhance their marketing potential. Ideally, these messages will be organic and will benefit both your company and the celebrity’s reputation. TLK Fusion is an expert when it comes to matching celebrities with the right business opportunities. Use their strategies to help enhance your company’s reputation and build goodwill with the public.