Hermosa Beach's SharkReach Buys Mastermind for $16 Million

HERMOSA BEACH, CA — Hermosa Beach-based SharkReach Inc. has acquired Mastermind Involvement Marketing LLC for $16 million, the company announced.

The award-winning advertising agency, Mastermind, has been in business for more than 30 years. Among its clients are The Home Depot, Hanes, Georgia-Pacific, Macy's, Bayer and CITI.

"Not only are we gaining a successful counterpart and its many contracts in this transaction, we are also getting two recognized and seasoned professionals with a long list of achievements in the sector, who will add strategy, creative and management expertise to the company," SharkReach CEO Steve Smith said.

Dan Dodson, the CEO of Mastermind said: "Mike Gelfond and I are extremely excited joining the growing SharkReach organization."

Kevin Harrington, an original "Shark" on "Shark Tank", who has previously agreed to join the SharkReach's board and assisted the company in this acquisition, said: "I couldn't be more excited to see Dan & Mike joining forces with us at SharkReach. We all see great synergy and rapid growth ahead."

SharkReach is an influence marketing company gear toward millennials.

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