L.A. Band's New Music Video Will Only Play When Uber Surge Pricing Is On

YACHT, a Los Angeles-based electronic band, released a new music video Tuesday, with a twist: It will only play when Uber’s surge pricing is turned on in Los Angeles. The video for “L.A. Plays Itself” can be seen here, but only if Uber is surging.

When Uber turns on surge pricing in Los Angeles, the music video plays. When surge pricing hits 2x, users will get a Darq E Freaker remix of their song.

Otherwise, users get a big message that says “OFF,” above a smaller, “When Uber prices surge in Los Angeles, we’ll play you the ’L.A. Plays Itself’ music video.”

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YACHT is updating its Twitter account when surge pricing is turned on, alerting users that its video is available.

The band explains in a separate video:

“Los Angeles has a bad reputation for traffic.

Uber has a reputation for surge pricing. That’s when their prices multiply based on demand for cars.

Traffic sucks, and paying extra to sit in it is even worse. To help ease the pain, we’ve got a new song called, “LA Plays Itself.” It’s all about the city, and we want to play it for you when you need it most.

So every time Uber turns surge pricing on, we’ll play you the music video. And when surge pricing hits 2x, we’ll play you a remix.

It’s a new kind of traffic jam. Ask your driver to turn it up.”

This isn’t the first time the band has pulled a technology related stunt like this for their new album, “I Thought The Future Would Be Cooler.”

The band announced the album by sharing a Google Maps pin location, which led people to a billboard with the name of their album on it.

Patch reached out to the band, and we’ll let you know if we hear back.