Amy Ruiz Named New Productivity Coach for Keller Williams Realty

Keller Williams Realty San Diego East Foothills in El Cajon, one of the largest residential real estate brokerages in San Diego County, has announced the addition of veteran real estate agent Amy Ruiz as a new productivity coach at the brokerage, along with Kaylyn Dowell, who has served as a productivity coach at the KW office since 2019.

According to Keller Williams, productivity coaches train and educate newly licensed agents on best practices for maintaining a successful real estate sales business. Productivity coaches help agents with focus, purposefulness and accountability, which are the key ingredients for success. Keller Williams has stated that a productivity coach is the vehicle that helps agents to bridge the divide between understanding what it takes to succeed in real estate and actually doing it.

Ruiz and Dowell will immediately begin their roles as co-productivity coaches, said Joe Garzanelli, principal owner of Keller Williams Realty San Diego East Foothills in El Cajon.

Ruiz, who lives in La Mesa, spent 18 years working in human resources prior to the start of her real estate sales career in 2006. Except for a few months, she has remained with KW throughout her entire real estate career. Ruiz also was recently elected to serve on the board of directors of the Pacific Southwest Association of Realtors, one of San Diego County’s largest real estate trade groups for San Diego-area realtors.

Dowell, who lives in Alpine, has worked in real estate office administration and operations since 2007, and with Keller Williams since 2009. She also currently serves as agent services director at the KW brokerage.

With more than 300 sales agents, Keller Williams Realty San Diego East Foothills, headquartered at 1030 Fletcher Parkway, El Cajon, is an East County residential real estate market leader in sales volume, sales agent productivity and market share. It operates three offices, in El Cajon, Santee and Alpine, plus an escrow and commercial division. For more information, call (619) 873-2700.