Jessica Alba's Honest Company Files For IPO

PLAYA VISTA, CA — Jessica Alba's lifestyle brand Honest Company has filed to go public.

The Playa Vista-based company was founded in 2012 by the actress and will be listed under the NASDAQ as "HNST," Business Insider reports.

The company earned $300.5 million in revenue in 2020 with top sellers diapers and wipes as 63% of its revenue. It has not yet been profitable and last year reported a net loss of about $14.5 million.

Alba started the consumer products company after having an allergic reaction to other cleaning and household products.

"I was inspired to create it because I had a pretty severe allergic reaction to a couple of hair-care and styling products that everyone uses," she told The Cut in 2016. "I had to be taken to the emergency room on Father’s Day and go on antibiotics. It ruined Father’s Day and my vision was impaired for almost a week. I thought, This was crazy!"

"Honest is focused on creating thoughtfully formulated, safe and effective baby, personal care, beauty and household products," according to the company.

Honest Company products are available at more than 32,000 retail locations in the U.S. and Canada, and in Europe at select Douglas and Boots retail locations. It's also mission-driven and aims to make sure families have access to baby necessities and products, maintaining an ongoing relationship with Baby2Baby and other nonprofit organizations.

The Honest Company's Playa Vista office is located at 12130 Millennium Dr., Los Angeles. It moved its headquarters in 2016 from Santa Monica.

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