Kids & Family
Old Mill Mom’s ‘SmartFeed’ App Looks to ‘Serve Up Better Media for Kids’
"I love tech – but I hated what was coming in on the screen," Linsly Donnelly says of SmartFeed's inception.
When Linsly Donnelly confronted one of the most vexing parenting challenges of the modern age – managing the content her kids consume during screen time – she did what any Bain & Company alum, ecommerce innovator, tech industry vet, author and entrepreneur would do: She created a company to address it.
Donnelly, who moved with her husband and three kids (ages 6, 7 and 10) from Orange County to Mill Valley four years ago and is an active parent leader in the Old Mill Elementary School PTA, launched the SmartFeed application publicly in July 2016 after building it for the past two years.