Local Voices
CEO Relishes Top 100 Women-owned Businesses Honor for Mill Valley Company
The company is just 3 years old, rising from a group of mom bloggers

Sway Group LLC, an influencer content marketing agency that represents well-known and rising star publishers across multiple social media platforms, is honored to receive recognition among women-owned businesses in the San Francisco Bay Area by the San Francisco Business Times.
“Sway Group launched as a scrappy start-up and while maintaining our nimble mindset, we’re growing every day in anticipation of future content publishing needs,” said Danielle Wiley, CEO of Sway Group. “With the largest influencer network in the world, Sway Group is well-positioned to work with brands interested in adding content marketing to their strategic portfolio.”
Sway Group’s influencer network began with mom blogger relationships three years ago, but has rapidly expanded to include additional verticals, including millennial, food, fashion and male influencers, in response to market demand. Known for its extended Massive Sway network, powered by The SITS Girls, of more than 75,000 bloggers with unparalleled distribution capabilities, Sway Group stands at the forefront of the content marketing industry.
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Sway Group is comprised of five female partners and an all-female workforce. CEO Danielle Wiley launched the company with President, Business Development, Allison Talamantez and General Counsel Joni Richman in April 2011. With the acquisition of The SITS Girls in January 2014, COO Francesca Banducci and Chief Evangelist, Tiffany Romero joined the women to create the Massive Sway network. Sway Group was named #83 in the San Francisco Business Times’ list of Top 100 Women Owned Businesses in the Bay Area.
For more information on Sway Group, please visit http://www.swaygroupllc.com.
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About Sway Group LLC
Sway Group is a content marketing agency that represents some of the most well-known and rising star influencers across multiple categories. The 75,000 strong Massive Sway division of Sway Group is open to all bloggers, and offers brands a wide array of high-volume partnership options. In January of 2014, Sway Group acquired The SITS Girls, a community designed for bloggers to grow their audience and connect with relevant brands for sponsored opportunities and Bloggy Boot Camp, a conference tour for women in social media.
--Information and photo from Sway Group
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