Politics & Government

Using the 14 Marine Corps Leadership Traits in Business

Businessman Ken Keller uses the 14 traits in sales and business development.

There are no shortcuts to success and you have to work hard to meet your goals, writes Ken Keller, chief executive officer for STAR Business Consulting Inc. in an article for the Santa Clarita Signal. Keller applies the 14 Marine Corps Leadership Traits to the sales and business development field, claiming that these traits are inherent in a successful businessperson.

1. Justice: the practice of being fair and consistent.

2. Judgment: the ability to think about things clearly, calmly and in an orderly fashion.

3. Dependability: the ability to be relied upon to perform duties properly, and being trustworthy to complete a job while putting forth the best possible effort in an attempt to achieve the highest standards of performance.

4. Initiative: taking action without orders, meeting new and unexpected situations with action and being resourceful to get something done.

5. Decisiveness: being able to make good decisions without delay while weighing all the facts while acting calmly and quickly arriving at a decision.

6. Integrity: being honest and truthful in what is said and done; putting honesty, sense of duty and sound moral principles above all else.

7. Enthusiasm: a sincere interest in the performance of all challenges.

8. Bearing: carrying oneself with confidence.

9. Unselfishness: avoiding making or being comfortable at the expense of others, being considerate.

10. Courage: the ability to remain calm when recognizing fear. Standing up for what is right and accepting blame when responsible.

11. Knowledge: understanding the job and acquiring knowledge to understand people, along with keeping up with current events.

12. Loyalty: being devoted to country and respecting seniors, peers and subordinates.

13. Endurance: the mental and physical stamina measured by the ability to withstand stress and hardship.

14. Tact: dealing with people in a polite, calm manner to maintain good relations.

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