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At first, Facebook’s CEO Mark Zuckerberg dismissed the charge that fake news posted on his platform had influenced the outcome of the election as “pretty crazy.” But Zuckerberg faced an intense pressure campaign in which every sector of the American ruling class, including his own employees, blamed him for putting a Putin agent in the White House, effectively accusing him of high treason. The final straw came a few weeks after the election when Obama himself “publicly denounced the spread of fake news on Facebook.” Two days later, Zuckerberg folded: “Facebook announces new push against fake news after Obama comments.”
The false yet foundational claim that Russia hacked the 2016 election provided a justification—just like the claims about weapons of mass destruction that triggered the Iraq War—to plunge America into a wartime state of exception. With the normal rules of constitutional democracy suspended, a coterie of party operatives and security officials then installed a vast, largely invisible new architecture of social control on the backend of the internet’s biggest platforms.
Though there was never a public order given, the U.S. government began enforcing martial law online.
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The American doctrine of counterinsurgency (COIN) warfare famously calls for “winning hearts and minds.” The idea is that victory against insurgent groups depends on gaining the support of the local population, which cannot be accomplished by brute force alone. In places like Vietnam and Iraq, support was secured through a combination of nation-building and appealing to locals by providing them with goods they were presumed to value: money and jobs, for instance, or stability.
Because cultural values vary and what is prized by an Afghan villager may appear worthless to a Swedish accountant, successful counterinsurgents must learn what makes the native population tick. To win over a mind, first you have to get inside it to understand its wants and fears. When that fails, there is another approach in the modern military arsenal to take its place: counterterrorism. Where counterinsurgency tries to win local support, counterterrorism tries to hunt down and kill designated enemies.
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Despite the apparent tension in their contrasting approaches, the two strategies have often been used in tandem. Both rely on extensive surveillance networks to gather intelligence on their targets, whether that is figuring out where to dig wells or locating terrorists in order to kill them. But the counterinsurgent in particular imagines that if he can learn enough about a population, it will be possible to reengineer its society. Obtaining answers is just a matter of using the right resources: a combination of surveillance tools and social scientific methods, the joint output of which feeds into all-powerful centralized databases that are believed to contain the totality of the war.
I have observed, reflecting on my experiences as a U.S. Army intelligence officer in Afghanistan, how, “data analytics tools at the fingertips of anyone with access to an operations center or situation room seemed to promise the imminent convergence of map and territory,” but ended up becoming a trap as “U.S. forces could measure thousands of different things that we couldn’t understand.” We tried to cover for that deficit by acquiring even more data. If only we could gather enough information and harmonize it with the correct algorithms, we believed, the database would divine the future.
Not only is that framework foundational in modern American counterinsurgency doctrine, but also it was part of the original impetus for building the internet. The Pentagon built the proto-internet known as ARPANET in 1969 because it needed a decentralized communications infrastructure that could survive nuclear war—but that was not the only goal. The internet, writes Yasha Levine in his history of the subject, Surveillance Valley, was also “an attempt to build computer systems that could collect and share intelligence, watch the world in real time, and study and analyze people and political movements with the ultimate goal of predicting and preventing social upheaval. Some even dreamed of creating a sort of early warning radar for human societies: a networked computer system that watched for social and political threats and intercepted them in much the same way that traditional radar did for hostile aircraft.”
In the days of the internet “freedom agenda,” the popular mythology of Silicon Valley depicted it as a laboratory of freaks, self-starters, free thinkers, and libertarian tinkerers who just wanted to make cool things without the government slowing them down. The alternative history, outlined in Levine’s book, highlights that the internet “always had a dual-use nature rooted in intelligence gathering and war.” There is truth in both versions, but after 2001 the distinction disappeared.
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