2020 Latina Estrella Awards Pivots in Light of the Pandemic

The Sacramento Hispanic Chamber of Commerce (SACHCC) continues to pivot its programing to reach a broader audience in light of the COVID 19 pandemic. “Estrellas Week” follows the success of the organization’s State of Hispanics back in September of this year. The Estrellas Awards celebration is a multi-channel approach to recognize a cohort of Latinas in the following categories: Rising, Inspiration, Champion, and Legacy. Awardees will be recognized in a series of videos that will air on local tv stations and social media channels.

“We are grateful to our partners at Telemundo 33 and ABC 10 for joining SMUD in helping us rethink the delivery of our signature event,” said Cathy Rodriguez Aguirre, SACHCC President/CEO. “With 7.72 Million Latinas in California, whether it’s through social media, television, print, or radio, we are committed to empowering Latinas by highlighting the impressive work and stories that can touch the lives of young women and motivate our communities through these hard times,” she added.

This year’s Latina Estrella Awards include:

• Rising Estrella Award: Kendra Macias Reed – Deputy Director, Franklin Boulevard Business District
• Inspiration Estrella Award: Estella Sanchez – Founder and Executive Director, Sol Collective
• Champion Estrella Award: Dr. Lisa Cardoza – Vice President for University Advancement, California State University, Sacramento
• Legacy Estrella Award: Marlene Garcia – Executive Director, California Student Aid Commission

“1 in 5 people in the state is a Latina. As Latinas, we are the driving force for the growth of our households, local economy, and communities,” said Lydia Ramirez, 2020 Latina Estrella Awards Chair, SACHCC Board of Directors Vice Chair, and Five Star Bank Senior Vice President, Director of Operations. “The 2020 cohort of Estrellas exemplify the drive and passion needed to lead and create positive change in our communities,” she added.

For more program information and to view previous recipients visit: sachcc.org/estrellas.

About the Sacramento Hispanic Chamber of Commerce.

The Sacramento Hispanic Chamber of Commerce (SAHCC), established in 1972, is a gateway organization designed to foster business and economic growth in the Sacramento Region. Its mission is to promote and develop business growth for members and provide access to the Hispanic market.