San Ramon Entrepreneur Pivots Business in Pandemic with 4Ears

Local San Ramon, CA entrepreneur launches product to help frontline workers during the COVID-19 pandemic.

Brian Goodell, Founder of BibBoards, has launched 4ears. Goodell is producing ear defenders to help combat the problem of raw ears in frontline health care workers.

(4Ears) is being used to create customizable PPE for healthcare workers to prevent raw ears.

BibBoards was originally used by athletes in races during endurance events (instead of rusty safety pins). He was supplying BibBoards to St. Judes Hospital, The Michael J Fox Foundation, runDisney and more right before the pandemic hit.

Brian watched Shopify numbers go down to zero on his web site as the stay at home order came in. He told all his employees not to come into work. Then, after he discovered a customer’s new use of the product for health care workers and seeing its potential, he quickly pivoted. His company went from zero sales in one weekend all because he saw an opportunity and repurposed and fast.

BibBoards was on the verge of shutting its operations down when all endurance races were postponed including The Olympics. He had to lay off his entire staff, but then Brian looked on social media and saw one of his loyal customers was using the BibBoard pin as an ear saver for their surgical mask.

“Millions of small business owners are suffering and need inspiration that there is light at the end of the tunnel. It is what America is built on and they can do it too. Think outside the box. Entrepreneurs and companies like us need to innovate. It matters to the employees that we let go and hired back and we hired more employees too. We want to share hope and inspiration with those who need it most. If we can do it, you can do it too," said Brian Goodell of 4Ears.

He pivoted his business in a new direction and launched 4Ears, a product to prevent raw ears in health care workers on the frontline. The product is worn by everyone on the frontline from Amazon delivery workers to grocery store clerks. The raw ear issue affects everyone on the frontline, not just medical workers, which is why this product solves such a big problem.

“Doctors, nurses, vets, grocery store clerks and Amazon warehouse workers came to us and asked, "Please can you help? My ears are totally raw. We solved this problem with our product 4Ears," said Brian Goodell, Founder of 4Ears.

DISCOUNTS FOR HEALTH CARE WORKERS

4Ears is offering thanks to health care workers by offering the product at 30% off to anyone on the frontline. 4Ears is a leader in the brandable PPE space. Popular slogans people have used include “Super nurse” and “We love our patients.” Buy 1 donate 1.

ABOUT BRIAN GOODELL

Brian Goodell is the Founder of BibBoards and 4Ears. Brian brings expertise in eCommerce, athletics, promotional products, and PPE medical supplies. Brian specializes in communicating a vision of marketable ideas in the marketplace, while simultaneously building teams capable of executing. Brian’s career path began with college sports, but quickly transitioned to real estate investment, inventorship and entrepreneurship. He is passionate about inventing new products, with the recent invention of 4Ears PPE for healthcare workers. For more information on 4Ears, please visit https://bibboards.com/pages/fa...