Tyra Banks Bringing SMiZE Cream Shop To Santa Monica

SANTA MONICA, CA — If you know Tyra Banks, then you know she's all about the smize — and now the supermodel and entrepreneur plans on taking it to the next level with SMiZE Cream Shop in Santa Monica.

The first-ever location is slated to open Friday at 4 p.m. at 395 Santa Monica Place #155. Hours are Monday through Friday from 1 p.m. to 9 p.m., and Saturday and Sunday from noon to 9 p.m.

Banks will be there for the official opening and ribbon-cutting Friday, along with choreographer Hollywood, who will perform and invite people to dance.

"When the Supermodel, Super Businesswoman and now Super Ice Cream Connoisseur set out to create a super-premium ice cream brand for all to enjoy, she knew SMiZE Cream couldn’t be just any ordinary treat," the company announced.

Each treat has a surprise at the bottom of the cup — a chunkalicious cookie dough truffle covered in naturally-colored sprinkles. It's a tasty reward that symbolizes what the brand stands for: goal-getting and dream-catching, the company says.

Banks worked with SMiZE Cream’s Ice Cream Scientist, Dr. Maya Warren, to create a decadent custard-style ice cream.

SMiZE Cream is opening with seven signature flavors:

• The Best Vanilla I Ever Had
• Strawberry BirthYAY!
• Cake Brownies, I Love You!
• Purple Cookie Mon-STAR & Me
• Salted Caramel King
• Cookie Caramel Queen
• Chocolate Barbeque

The company also plans to announce an upcoming collaboration and new flavor.

"SMiZE Cream was once just a dream for Tyra and is now a reality," the company says.

Banks and the company have created a mentorship program called The SMiZE Goalz & Dreamz Factory to help others achieve their dreams. To launch the first phase of the program, SMiZE Cream is partnering with Eldera, the global intergenerational mentoring platform. The program will strategically partner young goal-getters with experts that have at least six decades of life experience and who have valuable advice and information to offer the next generation.

"This program will help connect these generations together to bring new dreamz to life," the company says.

SMiZE will be available to purchase online and ships nationwide, the company said.

SEE MORE:

• Man Arrested In Connection With Tent Killing In Venice Beach
• SUV Plows Into Baldwin Hills Home, Kills Woman And Traps Others
• Homeless Crisis: Sheriff Asks Board To Declare State Of Emergency