Women In Business Caffeineighted: Constant Contact Best Practices

Maggie Barr, Sr. Director of Business Development at IDE, and Local Expert for Constant Contact software, will present the most effective ways to use email marketing to reach more customers and expand your business or non-profit.

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

· What is permission-based email marketing and becoming a trusted sender
· Email list building
· Increasing delivery and open rates
· Writing good subject lines and content - getting readers to take action
· Tracking results and what to do with this information
· How email and social media marketing work together to achieve goals

About Maggie Barr
Maggie Barr is the Sr. Director of Business Development and Marketing at IDE, Inc. in Scotts Valley, CA.  She is also a professional speaker and Constant Contact Expert Partner. With over 20 years of marketing management experience, and five years of small business consulting experience, Maggie is very skilled at marketing strategy and sales techniques. And she enjoys giving seminars on social media, email marketing, and small business strategy.

Santa Cruz Women in Business hosts the Caffeineighted small-meeting networking series the first Thursday of each month. Caffeineighted is designed to create a more intimate atmosphere and an opportunity for teaching and learning.

--SC Chamber of Commerce