First House of Novogratz Store Brings Boutique Design To Venice

VENICE, CA — Interior designers and style mavens Robert and Cortney Novogratz opened their first store this week in the heart of Venice on Abbot Kinney Boulevard — a hopeful time as reopenings begin across the city.

“House of Novogratz is a dream project for us," Robert and Cortney Novogratz said in a statement. "A public space to host our friends, family, and collaborators. A place where we can share new products, as well as feature designers, artists and performers of all kinds."

The new Los Angeles location is the first House of Novogratz store. The bungalow-style home and storefront feature their new Spring 2021 Outdoor Collection of furniture, rugs, and home decor accessories. Some of the products include great options for outdoor hangs, including outdoor tables and benches. The boutique also has great storage options for people living in small spaces, including a pub set with a table and counter stools, and a locker-style accent table with shelves.

Expect chic décor pieces, wallpaper, flooring wall art and boutique styles at affordable prices. The store also has unique artwork from Indian Giver, Diego Uchitel and others.

The store serves as a showroom, highlighting six different rooms, along with design studios, brand collaborations, pop-ups and even food and wine. The company aims to take its digital experience and home/lifestyle brand and bring it to life. Live events, sales and guest experiences are also planned for the new launch.

Robert and Cortney Novogratz, designers and parents of seven children, are known for their eclectic style and the way they mix high and low items together. They curate art to match each project's aesthetic, starring in shows on Bravo, HGTV and publishing their design book "Novogratz: Design Fix." Their furniture, rugs, lighting, bedding and other design elements are sold at multiple retailers, including CB2, Amazon, Wayfair, Walmart and as well as their e-commerce business, ShoptheNovogratz.com. They've also collaborated with Target to offer an exclusive collection and created new designs for Tempaper.

The designers are currently working on two major home projects: the iconic Pink House in Greenwich Village in New York, NY and the “Bird House”, another super-star project located on the Bird Streets of Los Angeles. Both will be completed near the end of 2021.

House of Novogratz is located at 1629 Abbot Kinney Boulevard, near Venice Boulevard. Check out the online shop and learn more about the brand at www.shopthenovogratz.com.