See You At Reseda Rising Artwalk & Night Market, Sept. 29

Art, music, live performances, food, beer and San Fernando Valley pride will all be on tap along historic Sherman Way the evening of Sept. 29 during the third annual Reseda Rising Artwalk and Night Market.

Produced by 11:11 A Creative Collective (www.1111acc.org), in conjunction with Councilmember Bob Blumenfield’s Reseda Rising initiative, this event has grown in size and broadened its reach since its inception. More than 10,000 people are expected to take part in this event, which will take place on Sherman Way, between Reseda Boulevard and Lindley Avenue.

“My ‘Reseda Rising’ initiative is bringing much-needed revitalization and attention to our community,” Blumenfield said. “I am proud to host and fund this third annual Reseda Rising Artwalk. I am grateful to 11:11 A Creative Collective for doing a fantastic job implementing the Artwalk, bringing artists, musicians and diverse cuisines back to the West Valley. By fostering creativity, vision and inclusivity, Reseda is once again becoming a cultural hub and entertainment destination for the entire region.”

The Reseda Rising Artwalk and Night Market was initially expected to be a one-off celebration in 2016, yet the success and positive reaction from the community have made it an annual event. The success is due in large part to 11:11 A Creative Collective, which founded the event and has grown it every year since.

“We’re so grateful that Councilmember Blumenfield matched our vision for an event that showcases the best of the Valley,” said 11:11 A Creative Collective Co-Founder Addy Gonzalez-Renteria. “Every year we strive to make this night a memorable one not just for the people walking the streets, but for the artists and performers to get an open space to show off their imagination and creativity.”

Starting at 5 p.m., Valley residents begin to welcome fall in the still-warm evening air along Sherman Way with a host of choices to enjoy, including:

Art Installations: Large-scale artwork people can literally walk through.

Art Market & Community Pavilion: More than 75 artists and artisans displaying their work for art aficionados looking to add to their collection.

Live Art: Featuring off-the-wall graffiti and more.

SFV Zine Fest: More than 50 independent book artists showcase self-published works.

Art Workshops and Participation: Join in group-life drawing sessions featuring costumed models, let the kids doodle away at various drawing tables, add to the chalk art walls or take a stab at spray painting!

San Fernando Valley cinematic nostalgia buffs can get a walking tour of the various Sherman Way filming locations for the 1997 Paul Thomas Anderson hit “Boogie Nights” (cost is $5 per person). Tours run 45 minutes each starting at 5:30 p.m. and are presented by Valley Relics and My Valley Pass.

Music fans will have an eclectic collection of live bands and DJs performing sets on two separate stages managed and curated by Intellektive. Dance battles will take place on the Sound Garden stage, featuring the community organization GR818ERS, which seeks to make a difference in the San Fernando Valley through hip hop. Another community organization affiliated with the event is Somos Familia Valle, which will be hosting an LGBTQ+ interactive art installation and photo opportunity.

Participants will have plenty of eating options, as 17 food trucks will bring a hearty and varied dinner and dessert menu – including vegetarian and vegan options – for those in attendance. And for those over age 21, a Valley Beer Garden will feature local breweries 8one8 Brewing, Handbrewed Beer, Macleod Ale, San Fernando Brewing and Twisted Oaks.

The Reseda Rising Artwalk and Night Market is free to the public and will run through 10 p.m. the evening of the event, which enhances the connection between the artistic community and the diverse San Fernando Valley.

“We want this to be as much a celebration of the Valley as the artists and the works that people can interact with and experience,” said 11:11 A Creative Collective Co-Founder Erin Stone. “There’s a pride and a rich history in Reseda and the Valley as a whole. It will be special to see people of all ages, races and backgrounds come together to enjoy the beauty and artistry of so many creatives who are literally their neighbors.”

About 11:11 A Creative Collective (www.1111acc.org): Formed independently in 2009 by Valley girls who noticed a need for a cohesive and collaborative art community within the San Fernando Valley, 11:11 A Creative Collective was founded on the goal to provide a collaborative and educational multidisciplinary environment for artists and the public. It supports collaboration between artists and their community, and facilitates the creation of art in areas where there is little to no access to the arts.