Super Bowl Corn Syrup Ads: MillerCoors Sues Anheuser-Busch

MILWAUKEE, WI – The battle of Big Beer continues after a contentious Super Bowl ad. MillerCoors LLC, parent company of Golden-based Coors, said Thursday it sued the Anheuser-Busch Companies LLC alleging that claims about corn syrup used in the brewing process are false and misleading.

After Game of Thrones-influenced Super Bowl ads claiming that Bud Light has “100 percent less corn syrup” than Miller Lite and Coors Light, the two companies have been firing shots at each other abut the use of the ingredient.

Corn syrup is used in there fermenting process, but there is no corn syrup in the final beer, MillerCoors said.

MillerCoors is seeking an order "barring Bud Light from repeating corn-syrup claims against Coors Light or Miller Lite and compelling Bud Light to run 'corrective' advertising," the Wall Street Journal reported. The suit was filed in Wisconsin.

Anheuser-Busch InBev SA, called the lawsuit baseless.“The recent Bud Light campaign is truthful and intended to point out a key difference from Miller Lite and Coors Light,” Gemma Hart, vice president of communications at Anheuser-Busch told the WSJ. “Those beers are brewed with corn syrup; Bud Light is not.”

MillerCoors shot back with assertions that other Anheuser-Busch InBev products, such as Bud Ice, Busch, Busch Ice, Busch Light, King Cobra, Natural Ice, and Natural Light use corn syrup sweetners.

The WSJ reported that MillerCoors released ads that are "purporting to pick up where Bud Light ad shoots leave off, depicting actors who choose Miller Lite in real life."

READ MORE in the Wall Street Journal

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