Independent Hearing Aid Specialist Expands Business Amid Pandemic

Nicholas Wills, a popular independent hearing aid specialist and founder of Home Hearing LLC, has announced the expansion of his highly regarded services to Wallingford, Meriden, Cheshire, Berlin, and North Haven, and surrounding areas. The expansion comes after a successful first year – even in the midst of a pandemic - as an independent provider serving Central and Northern Hartford County from his West Hartford base.

Wills has vast experience and expertise in the hearing aid industry and is no stranger to growing his business in new territories. During his more than 20 years selling and repairing hearing aid products, he spent 13 years with nationally known Miracle-Ear, servicing clients in the Wallingford/Meriden area where he earned a reputation as a trusted resource, advisor, and their go-to "English hearing aid guy". He is a Board Certified Hearing Instrument Specialist.
"Hailing from the U.K., the style of hearing aid service there was all home-based," said Wills. "Since coming to the U.S., it has been my vision to bring that level of white-glove service to my clientele, demystifying the process of being tested for, purchasing, and servicing their devices - all from the comfort of their home."

Even as the pandemic descended upon the area, Wills quickly found his services even more crucial, as clients hesitated to leave their homes, yet needed to ensure their hearing aid devices remained in proper working order. Recent innovations in hearing aid technology have also allowed for remote adjustments as well. For certain devices, Wills can hop on the phone with a client, log in to an app and adjust its programming remotely.
"Caution is key in how I support my clients and I take the utmost care with masking and sanitization to ensure their safety," says Wills. "And my visits are rather quick thanks to portable technology that allows me to effectively diagnose, fix and retest devices in under an hour."

Varied generational expectations of hearing aid clientele have increased the importance of transparency and one-on-one support in the process of testing for, purchasing, and maintaining a hearing aid. Unlike brand-specific providers, Home Hearing LLC has access to any device on the market and Wills works directly with his clients' insurance providers throughout the process, every step of the way. This concierge service is both a time and cost-saver for clients, providing peace of mind and solid results.

"Gone are the days of $8000 hearing aids," says Wills. "There are so many wonderful and innovative devices on the market and whether your insurance covers all, some, or none of the cost, there is a device to fit your budget. I look forward to assisting residents throughout the region."

Rather than spending time as a salesperson, Wills is able to fully focus on truly supporting his clients and their individual needs, and building a long-lasting relationship as their lifestyles and hearing circumstances change. Wills is also building relationships with local senior care providers and has recently partnered with Agra Senior Facilities to conduct a monthly hearing aid clinic. Facilities and/or residents of local senior care facilities are encouraged to reach out with interest in running their own monthly clinics.
Current clients readily share the immediate benefits of Nick Wills' customer-centric service.

"Your service was above and beyond my expectations. Not only did you come to my home wearing gloves and mask, but you were also professional and speedy and fixed (my hearing aids) on the spot," recalled one client recently. Another was impressed with how he "explained the results of the examination, together with the different options available. I couldn't be happier with Home Hearing and more importantly, my hearing..."

Clients looking to re-engage or set up their first consult with Wills can visit homehearing.com, call Nick directly at (860) 544-0241 or email homehearing@hotmail.com.