Suffield Salon Owner Adapts Business to 'Coronavirus Reality'

SUFFIELD, CT — The ongoing coronavirus pandemic has now exceeded the eight-month mark, affecting businesses in many ways, both measurable and intangible. Many small business owners have had to close up shop, while others are still making a go of it despite the multitude of challenges presented by strict government restrictions.

One businesswoman who has adapted to "the new way of business" is Donna Chisnall, owner of The Salon at the Village in Suffield since 2005. Beauty and personal care salons were hit hard in the first three months of the pandemic, as an executive order by Gov. Ned Lamont mandated they close in mid-March. They were not allowed to re-open until June 1, and even then, have been subject to rigorous safety standards.

"Crises produce a plethora of temporary changes and long temporary ones as well," Chisnall told Patch. "With the pandemic of 2020, we have experienced many business closures, empty malls and social distancing. It will be some time before we know the full impact of COVID-19."

While others were throwing in the towel, Chisnall surged forward, recently adding a clothing boutique consisting of three lines manufactured in the United States.

"The decision to add a boutique and clothing line was extremely easy for me," she said. "Although the pandemic of 2020 has put a ripple in my business and there have been many obstacles to overcome, the need for a local boutique is apparent."

Since re-opening the salon, many of Chisnall's clients told her their opinions on "feeling shut in, missing the personal interaction and the lack of places to shop." She seized an opportunity to add a line of clothing made in America, and to offer her clients personal shopping appointments.

"They can avoid crowds and receive that 1-on-1 attention, as well as support things made here in the U.S.A. and small business," Chisnall said. "With the months of stay-at-home beginning to show its effect on people, I feel it is important to offer a service that seems long gone. A personal fitting and shopping appointment dedicated to you, the client."

Customer Liz Sansom told Patch, "I bought a number of items there and love that the clothes are made in the U.S.A. Prices are very reasonable, she accepts credit cards, it's handicapped accessible, and private for socially distanced shopping. This is perfect for an elderly senior that would like to get some holiday shopping done."

"The merchandise changes weekly and shopping is safe and convenient," customer Ellen Wardwell said. "It is a unique personal shopping experience with a lovely selection of clothes to choose from. Find that perfect holiday outfit without heading to the crowded mall."

More information about The Salon at the Village may be found here.

To register for free Suffield news alerts and more, click here.