West Hartford's Marketing Solutions Unlimited Acquires Paladin

January 7, 2021 -- West Hartford, CT -- Marketing Solutions Unlimited, LLC, a full-service printing, direct mail and fulfillment company based in West Hartford, has acquired Newington-based Paladin Commercial Printers. “The enhanced print capabilities and the expansion of our in-house direct mail team created by this merger allows us to increase our speed of delivery of clients projects, expand our sales team, and add to the talent of our current production capabilities,” said Marketing Solutions Unlimited Founder and CEO Heidi Buckley. “We are thrilled to have this opportunity. Combined, the two companies have 60 years industry experience delivering exceptional service to our clients. It is truly a win-win for both companies.”

Marketing Solutions Unlimited brings 29 years of expertise serving clients that focus in the healthcare, higher education, non-profit, and political industries. Paladin, with 31 years in business, focuses on services for ad agencies, financial and manufacturing as well as non-profits. "The two companies are an absolute complement to each other," Buckley added.

As part of the acquisition, both locations will remain open. There are 30 employees between the two companies; no staff reductions are planned.

“We saw Paladin as a three-fold opportunity: our client portfolios are complementary; the additional talent and equipment of Paladin significantly expand our production capabilities; the proximity of our two facilities allow for both synergy and depth”, added Eric Pritchard, Marketing Solutions Unlimited’s President. “The opportunity to leverage the expertise of both teams will deliver an enhanced experience for our clients, secure new prospects, and increase the opportunity for the combined teams to grow."

About Marketing Solutions Unlimited LLC
Marketing Solutions Unlimited, LLC (MSU) is a full-service commercial print and direct mail company based in West Hartford, CT. A woman-owned, union shop, and veteran-led company, it was founded in 1992 by Heidi Buckley. MSU services over 200 clients nationwide with its extensive commercial print capabilities, full in-house direct mail production with its new omnichannel offering, MAX, and expansive kitting and fulfillment performance. MSU’s team prides itself on “We start with YES” and its capability to complete projects in quick turn time.