CT Launches New Summer Tourism Marketing Campaign

CONNECTICUT — The state's Office of Tourism is launching a new summer marketing campaign intended to promote safe travel and fuel the Connecticut tourism industry's recovery following the coronavirus pandemic.

The campaign theme, "Say Yes to Connecticut," was born out of the Office of Tourism’s proprietary research that shows a growing sense of optimism among Northeast consumers amid the COVID-19 vaccine rollout and pent-up demand for travel, especially regional travel, according to a news release.

"Connecticut has an incredible mix of tourism offerings – from arts and cultural venues and restaurants, to lodging properties and outdoor recreation areas – all of which help generate business sales, tax revenues, and statewide jobs benefitting our communities,” Gov. Ned Lamont said.

Running May 1 through Sept. 6, the campaign will feature hundreds of businesses and activities across the state that make up Connecticut’s tourism industry sector, including hotels, inns and bed-and-breakfasts, restaurants, attractions, museums, historical sites, arts and cultural venues, farms, wineries and breweries, state parks and beaches, nature centers, outdoor recreation, shopping destinations, events, and more. Mask wearing indoors will continue to be required.