Roots Celebrates The Grand Opening Of New Store In Georgetown

Roots (“Roots Canada” or the “Company”) (TSX: ROOT), the open-air lifestyle brand with a rich heritage and portfolio of premium apparel, handcrafted leather goods, footwear, and accessories, continues its U.S. expansion with the opening of a 3,550 square-foot ‘Roots Cabin’ store in Georgetown on August 9 (3259 M St. NW Washington, D.C. 20007) and a second 3,200 square-foot location on August 10 at Pentagon City Mall (1100 S Hayes St. Arlington, VA 22202). Both new stores unite the worlds of cabin and city through modern design and innovation, bringing the Roots brand to life.

Roots is celebrating 45 years of authenticity with the philosophy that Roots products should feel as good as they look. Initially inspired by the rugged beauty of Algonquin Provincial Park and Canada’s great outdoors, Roots is bringing its unmistakable style and uncompromising comfort to Washington, D.C., by introducing its premium brand and products.

“We are confident the distinct character of Roots is an excellent fit for the Washington D.C. market,” said Jim Gabel, Roots President and CEO. “We are committed to offering a unique shopping experience that facilitates a deeper consumer interaction with our products in a visually engaging environment. Through our two new stores and on Roots.com, D.C. consumers will have more opportunities to engage with our brand.”

One of just six in North America, the ‘Roots Cabin’ design offers an enhanced retail experience. The award-winning ‘Roots Cabin’ store design evokes the comforts of a modern cabin, bringing Roots style to life. The store includes a customization workshop where consumers can personalize their very own handcrafted leather bags and jackets; a Salt & Pepper Sweat Bar; fitting rooms featuring iconic Greater Washington D.C. area landscapes; a comfortable lounge to read about the Roots history and charging stations; and a heritage art wall displaying images of many prominent brand ambassadors over the years.

As part of its further expansion into the U.S. market, Roots’ entry into Washington D.C. comes on the heels of the opening of three new locations in the Greater Boston area in June 2018.

To learn more about Roots, please visit The Roots Press Room and roots.com. Keep up-to-date on all of the latest Roots news on Instagram @RootsCanada, on Facebook.com/Roots, and on Twitter @RootsCanada. Hashtags: #RootsStyle

About Roots

Established in 1973, Roots is an authentic outdoor lifestyle brand with a rich Canadian heritage and portfolio of premium apparel, leather goods, accessories and footwear. Roots delivers products to customers through its store network, online platform and international partnerships. As of May 5, 2018, Roots integrated omni-channel footprint included 117 company retail stores in Canada, three legacy company retail stores in the United States, with two new Boston area stores opening in June 2018, 112 partner-operated stores in Taiwan, 30 partner-operated stores in China and a global e-commerce platform. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.