Neighbor News
UnitedHealthcare Donates Hasbro Game Kits to Boys & Girls Clubs
Collaboration between Hasbro and UnitedHealthcare aims to help reduce youth obesity through the donation of a limited-release game
Photos: Travis Garland, COO for UnitedHealthcare Florida, hands out Hasbro exergaming NERF kits to 200 kids at a special at Boys & Girls Clubs of Miami-Dade. Dr. Health E. Hound and Garland demonstrate how gaming and exercise can go hand in hand.
UnitedHealthcare and Hasbro gave 200 children the gift of “exergaming” by donating NERF ENERGY Game Kits to Boys & Girls Clubs of Miami-Dade.
Part of a national initiative between Hasbro and UnitedHealthcare to encourage kids to increase physical activity, the kits feature Hasbro’s NERF products that are designed to encourage young people to become more active through “exergaming.”
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Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball and instructions to download the NERF ENERGY RUSH mobile game to get kids moving. As children participate in physical activity, they earn “energy points” that are tracked by the activity band, and these points turn into screen time to play the mobile game on a smartphone or tablet.
UnitedHealthcare is donating 10,000 NERF ENERGY Game Kits to elementary schools and community organizations across the country, enabling children six to 12 years of age to receive the kits at no cost.