Neighbor News
BI-LO, Harveys and Winn-Dixie Donate $3,044,091.38 to Help Support the Wounded Warrior Project Independence Program after Historic Pledge of All July 4th Profits
Proceeds and additional customer and vendor contributions will help support injured servicemen and women.
Through a combination of customer and vendor donations and all profits earned at BI-LO, Harveys and Winn-Dixie grocery stores on Saturday, July 4th, Southeastern Grocers announced today that it will donate $3,044,091.38 to support the Wounded Warrior Project® (WWP) Independence Program (IP), which helps warriors live life fully, on their own terms.
Ian McLeod, CEO and president of Southeastern Grocers, said, “I am deeply moved by the outpouring of support this program received from our associates, customers and even from individuals living outside of the communities we serve. This contribution to help support the Independence Program would not be possible without the generosity of our associates who gave their time to work in our stores on Independence Day and our customers and vendor partners who shopped with us and made extra contributions to the fund.”
Steve Nardizzi, WWP chief executive officer, said, “This alliance with Southeastern Grocers is crucial for Wounded Warrior Project to continue its lifelong mission to honor and empower Wounded Warriors. The overwhelming success of the Independence Day promotion surpassed every expectation we had, and we are profoundly grateful to Southeastern Grocers and each and every shopper who came out in support of those wounded protecting the freedoms we all hold so dear. The generosity Southeastern Grocers demonstrated exemplifies what can be achieved when like-minded charities and corporations join forces.”
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The donation funds were raised through contributions made in BI-LO, Harveys, and Winn-Dixie stores during checkout, as well as on each organization’s dedicated website. Additionally, on Saturday, July 4th, every penny in profit earned at Southeastern Grocers’ nearly 790 stores was donated. One hundred percent of the funds raised will support WWP’s Independence Program, which provides personalized plans that target each warrior’s needs or interests, allowing them to live as independently as possible. These individualized plans are developed at no cost to the Warrior.