The Profit Puts Struggling Miami Business On National TV

MIAMI — "The Profit," which airs nationally as a reality show focused on business, is featuring local Miami celebrity Ana Quincoces and her "Skinny Latina" marinade and flavor enhancer in Tuesday's episode.

Quincoces, who spent two seasons on "The Real Housewives of Miami," began the skinny business six years ago but its reach has struggled to expand beyond the region.

In comes "The Profit," Marcus Lemonis, who assesses the people, process and product of struggling businesses to decide whether to invest and improve on a variety of products.

Quincoces has a good product, he assesses, but he's worried about the branding and her lack of grasp of the numbers involved with the business.

"The sauce and marinade industry is a gigantic opportunity but I have two primary questions," he says on the episode. "Number one is what makes the sauce stand out in a crowd? And number two, is this a real business or is this just a side...?"

"The Profit" typically contains all the true personal intrigue and high drama found in quality fictional programming.

From CNBC:

"Local Miami celebrity Ana Quincoces has personality to spare, but her burgeoning sauce and marinade business has failed to take off. While Ana's poor branding and overly defensive attitude prove to be a handful for Marcus, she faces one huge challenge: Ana must prove her mettle before The Profit invests."

Past episodes of "The Profit" have featured struggles between owners and employees, struggles between owners and their families and struggles between owners and themselves. Sometimes, the featured people are hard-working entrepreneurs facing personal loss, unrealized growth or pending failure. Sometimes, they are facing all three.

"'The Profit' is a show about business, but it's also about the people in business," Lemonis said in a CNBC news release. "For me, it's not just a financial investment, but rather an opportunity for a real transformation that helps set these business owners up for success."

The show airs at 10 p.m.