Tourico Holidays Continues Its Global Expansion as Middle East Hotel Industry Grows

Tourico has shared encouraging data for the hotel industry in the Middle East with inbound hotel room nights increasing by 112 percent year-over-year in 2017. Outbound travel from the Middle Eastern market is also on the rise. Hotel room nights sold from the market are pacing at an increase of 138 percent through the end of 2017.

“Over the past several years, it’s become obvious – the Middle Eastern hotel industry is booming,” said Ala Andriuta, the Product Director of the Middle East for Tourico Holidays. “Hotel room nights are up, key source markets such as China and the U.S. continue to increase their demand for the region, hotel cancellation rates are down 45 percent in 2017, and Middle Easterners are booking more hotel nights than ever.”

Tourico Holidays recently moved into a new facility in Business Bay, Dubai and since the move in November , Tourico has increased its partner portfolio by over 40 percent – adding distribution clients like Al Tayyar Travel Group in Saudi Arabia, Atlas Travels in Turkey, and Satguru Travel in Dubai.

The company has also just partnered with Address Hotels + Resorts, a luxury lifestyle brand in Dubai. Tourico will now work with Address Hotels + Resorts to sell rooms at its five award-winning properties.

“Adding local employees and a full sales force in Dubai has allowed us to increase our Middle East partner portfolio, but it’s also been vital in supporting those partners and ensuring we’re developing close, longstanding relationships,” said Sham Ganiwalla, the Regional Director of Sales in the Middle East for Tourico Holidays. “The room nights influx, cancellation improvements, and distribution of our ExclusiveDeal properties are three figures we’re very proud of.”