Photos: What's Up with the Billboard Made out of 120,000 Pennies?

Submitted by Leah Saunders:

TAMPA, FL -- Locals in Seminole Heights were talking about the highway billboard made entirely out of pennies near Interstate 275 and nearby Hillsborough Avenue.

The most popular question: How many pennies are up there? The answer is: about 120,000. That is $1,200.

The billboard went up this week and it promotes Tampa-based Zeno Office Solutions’ new "Penny a Print" program. The program gives businesses a free printer with unlimited toner and maintenance - the businesses only pay for paper, along a penny per print.

Tampa is the first market for this national campaign. The billboard will rotate to other locations in Tampa over the next six months, and then to other cities. The billboard was designed by Tampa branding and advertising agency Schifino Lee.

Last week, the 120,000 pennies were shined and glued by hand to twelve 4-foot panels. Then, the panels were placed on the billboard on Monday, April 30.