Tampa Crossroads Unveils New Direction For Nonprofit

TAMPA, FL — Tampa Crossroads, a nonprofit organization that helps people find their way through behavioral wellness employment and housing, has unveiled a new direction of its own.

“Meeting people where they’re at has been at the center of our model of care for decades and, as we move into the future and expand, this model will only get stronger," said Gwendolyn Green, CEO of the organization that has been serving Tampa Bay since 1977.

"In my new role, I’m able to build on our quality of care to focus on collaboration with the whole community and see what’s needed by the community and how Tampa Crossroads can meet those needs," said Green. "With the support of our board, strength of our leadership team and talent of our staff, there’s nothing we can’t accomplish.”

As a licensed and accredited provider of community health services, Tampa Crossroads is working to increase its reach and further open its capacity to better fill the gaps between needs and resources in the Tampa Bay community. The new branding was developed to help the nonprofit more effectively communicate its mission and to connect with more people seeking help.

Green said its new tagline, “Navigating Life’s Crossroads Together,” illustrates the nonprofit’s goal of compassionate, inclusive programs and services. The new logo, which features modern, streamlined fonts and an image of a compass, emphasizes the nonprofit’s role in helping its clients find direction.

Tampa Crossroads is also expanding its Vocational Rehabilitation and Employment (VRE) services for adults with disabilities into new counties, and the nonprofit recently re-introduced mental health services for Vocational Rehabilitation clients.

Additionally, Tampa Crossroads is growing its rapid rehousing services for individuals in Hillsborough County who are experiencing homelessness, continuing to serve veterans and now offering services to non-veterans as well. To reach more people needing housing and to make connections with more landlords, the organization has added additional outreach and housing specialists to its staff.

Other Tampa Crossroads’ programs include the Behavioral Wellness Center, known as “BeWell,” which offers drug testing, SMART Recovery meetings and outpatient treatment; Rose Manor, a residential treatment center for women only; and Eco Oaks, an energy-efficient affordable housing complex in the Tampa area.

Green’s vision for the nonprofit’s future comes from her past experience. Before being named as CEO in August 2020, she served more than 14 years with Tampa Crossroads, most recently as the clinical director, guiding the organization’s goals so that clients receive the best care possible.

Green received a bachelor of science degree in psychology from the University of Florida and a master's degree in rehabilitation and mental health counseling from the University of South Florida. She also has completed numerous educational credits in nonprofit and organizational management.

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