Alpharetta Amphitheatre Gets New Name

ALPHARETTA, GA — The popular amphitheatre that hosts hundreds of thousands of music fans each year in Alpharetta has a new name. The former Verizon Amphitheatre is now known as Ameris Bank Amphitheatre.

The bank, which is based in Moultrie, has signed a multi-year agreement with Live Nation to have its name on the venue, which hosts more than 30 events attracting over 300,000 live music fans each year.

The Ameris Bank Amphitheatre "underscores Ameris Bank’s commitment to supporting the arts through music, which fosters creativity, strengthens local economies and unifies communities," the company said.

“We are excited to sponsor the Ameris Bank Amphitheatre, an iconic Atlanta outdoor music venue that promises concertgoers the absolute best music scene, season after season,” said Ameris Bank CEO Dennis Zember. “As an avid concertgoer myself, I’m thrilled for Ameris Bank to have this opportunity and for our city to continue benefiting from this great venue for years to come.”

(For more news like this, find your local Patch here. If you have an iPhone, click here to get the free Patch iPhone app; download the free Patch Android app here)

Ameris also said this partnership shows its commitment to maintaining strong ties to metro Atlanta. The 12,000-seat amphitheatre in Alpharetta is operated by Live Nation Entertainment. Since opening in 2008, the venue has hosted shows by some of music's biggest acts, including Jimmy Buffett, Chris Stapleton, Steely Dan, Luke Bryan, Dave Matthews Band and Zac Brown Band.

"We look forward to working closely with the team at Ameris Bank to elevate their presence in the greater Atlanta region through the power of live music," said Andy Peikon, senior vice president of venue sales at Live Nation. "This partnership will provide the brand a variety of opportunities
to deepen relationships with music fans and be front and center at some of the summer’s most memorable music performances."

Image via Alpharetta Convention and Visitors Bureau