Ashton Woods Debuts Atlanta's Largest Design Studio

The Atlanta division of Ashton Woods is proud to announce the debut of the area’s largest inspiration and design studio, The Studio. Located at 6230 Avalon Blvd. in Alpharetta, the 12,000 square foot, state-of-the-art facility demonstrates how the builder is blazing new trails in design in order to offer homes as unique as its buyers.

“The opening of The Studio was prompted by our commitment to give buyers an enriched home-buying experience that focuses on personalization and customer service,” said Michael Malloy, vice president of sales and marketing for Ashton Woods in Atlanta.

Upon entering The Studio, buyers can walk a “Hall of Inspiration” that features three bath and three kitchen vignettes in frameless glass enclosures that are reflective of the crisp design of the entire space. These complete rooms showcase three separate styles - traditional, transitional and contemporary - and demonstrate how large details like countertops and cabinets work together with smaller elements such as hardware and textures to create a complete look. By presenting entire, well-appointed rooms, Ashton Woods helps its buyers visualize what they want in their own homes.

The “Hall of Inspiration” flows to galleries of flooring, cabinetry, backsplashes, lighting and more. Instead of racks and racks of intimidating samples, Ashton Woods installed ‘conceal and reveal’ cabinets that present options in a stylish way that streamlines the decision-making process for buyers.

In addition to thousands of choices in interior and exterior style elements, buyers will be able to consult one-on-one with design consultants and professionals. “Our consultants help bring our buyers’ ideas for their homes to life,” explained Malloy. “They guide our customers through the entire process and really take time to understand design preferences. Buyers come out of The Studio with a home personalized to their lifestyle.”

To create The Studio in Atlanta, Ashton Woods brought in Anna Simone, a highly-acclaimed, award-winning designer and founding partner of Cecconi Simone Inc., an internationally renowned interior design firm based in Toronto. She has worked with the builder to design new Studios in nine other markets, including Raleigh, N.C., Charleston, S.C, Phoenix, AZ and Houston, TX. Her use of muted tones and neutral backdrops reduces the visual noise that is associated with similar facilities, while her selection of dramatic lighting and high-tech screens with design images give a high-end retail experience.

For additional details on The Studio and the homes that Ashton Woods builds, visit www.ashtonwoods.com.