Four more retail openings at Alpharetta City Center

Four more clothing and gift boutiques are now open at Alpharetta City Center, bringing the total to 12 new retail shops and restaurants in downtown. Opening recently are The Ballog, Hemline, The Pink Valise, and Southern Local.

These four stores join the eight that are already open: Anna Bella Fine Lingerie, Chiringa, Citizen Soul, Kilwins Chocolate Shop, Natural Body Spa, Restaurant Holmes, Skin ReMEDI, and Vitality Bowls Superfood Café. The number of retailers and restaurants open at Alpharetta City Center is now almost 50%, with the remaining set to open during the upcoming weeks and months.

The Ballog
The Ballog, an artisans’ market carrying local, socially conscious and independent brands, is now open at 235 Market St. The store – which evolved from a blog highlighting the work of Atlanta’s creatives and hidden talents into an event showcasing artists’ works, and then a seasonal pop-up shop in Serenbe – is owned by Kathy Edwards and her two daughters.

“Thanks to the overwhelming response from both the customers and artisans, we decided to make The Ballog a mainstay in the community,” said Lindsey Edwards, co-owner. “Because The Ballog is all about community, we were very drawn to the small town feel that Alpharetta City Center has curated in their selection of unique shops and restaurants. We also look forward to hosting some pop ups and markets within the shop.”
The Ballog is named after the owners’ mother and grandmother, Mary Ballog. “My grandmother was always teaching us something new, whether it was painting, baking, fishing, or how to polka,” continued Edwards. “She was a major inspiration to us all, leaving a legacy that you can create under any circumstances, and it's never too late to start.”

The Ballog, 235 Market Street, Alpharetta; 470-210-5372
Instagram: https://www.instagram.com/theballog/

Hemline
Hemline, now open at 231 Market St., is the second location for owner Wanda Munger after opening h er first Hemline in Vinings. The brand originated in New Orleans’ Historic French Market as the brainchild of Brigitte Holthausen, whose talent for bringing together an exotic assortment of products set her apart from the other vendors.

“We have customers from Alpharetta and Roswell who love to shop with us and wish we were closer,” said Munger. “As we were looking at options for a second store, Alpharetta was definitely a consideration but we wanted to be in a boutique environment. Once we met with Cheri and saw the vision and plans for the center, we knew this was where we were supposed to be.”

Established in New Orleans in 1994, Hemline has two simple missions: to provide high-quality, unique merchandise to the fashion-forward woman and to create long-lasting customer relationships that are rooted in the trusted Hemline name and reputation. Offering a range of sought-after women’s accessories, shoes, and apparel, the brand’s unique approach to style continues to define Hemline.

Hemline, 231 Market St., Alpharetta; www.hemline.com
Contact: alpharetta@shophemline.com

The Pink Valise Clothing Boutique
The Pink Valise, now open at 315 Market St., carries contemporary and designer-brand clothing in a broad range of sizes and prices.

“With sizes ranging from XS-3X, the Pink Valise has a little something for everyone,” says co-owner Tricia Fiveash. She and her sister, who opened the store’s first location in Thomasville, Georgia, three years ago, are committed to the store’s tag line is “a passion of fashion and a cure for cancer.”

“We give a portion of our profits each year to an organization that supports research or supports those battling cancer in some way,” said Amanda Smith, co-owner and breast cancer survivor. “We also ask our customers to place names of friends and family members battling cancer in a vase in our store. We then draw a name in November and December and send the person a check to help relieve their burden and put a smile on their face.”

With their second location in City Center, the sisters are looking forward to establishing their brand in Alpharetta. “It’s a beautiful development,” added Smith.

The Pink Valise, 315 Market St., Alpharetta; 229-236-7465
Instagram: https://www.instagram.com/thepinkvaliseboutique/

Southern Local
Southern Local – a boutique offering men’s, women’s, and plus-size apparel as well as accessories, gifts, and jewelry – has opened at 214 Market St. in Alpharetta City Center.

This is the second location of Southern Local following the success of their first store that opened in 2016 in Woodstock, Georgia. The store is known for its charm and personality, with unique selection of locally sourced products with a Southern flair.

Southern Local, 214 Market St., Alpharetta; southernlocalpr@gmail.com; 678-223-4130
https://www.instagram.com/shopsouthernlocal/

ABOUT ALPHARETTA CITY CENTER
Alpharetta City Center (ACC) is a 26-acre mixed-use property developed in partnership with the City of Alpharetta to expand the existing downtown historic district by 6 city blocks. The city opened its new City Hall, a new Fulton County Library, the five-acre Brook Street Park, the one-acre Town Green, and the 445-car parking deck in January of 2015.

A partnership of South City Partners and Morris & Fellows developed the street-level shops of “The District,” and “Amorance,” 168 luxury apartments. “Amorance” opened for occupancy in July, and the shops are opening throughout the fall. Morris & Fellows also developed “The Gardens” restaurant and park area, with restaurants opening throughout the fall and winter.

City Center also includes the corporate headquarters of DataScan, and “Voysey,” a neighborhood of 42 single-family homes under development by Hedgewood Homes.
Learn more at www.citycenteralpharetta.com.
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