World Of Coca-Cola Opens New 'Scent Discovery' Exhibit In Atlanta

ATLANTA, GA — World of Coca-Cola announced Monday the opening of “Scent Discovery,” the attraction’s first new permanent exhibit since 2011.

The experience gives guests a deep dive into the anatomy of smell — from reception to perception — and challenges visitors to identify a variety of sweet, fruity and spicy scents.

Inside the exhibit, guests learn about the science behind humans’ sense of smell and how it works with the brain to identify foods and recall memories.

“Many people don’t realize that flavor actually has more to do with smell than taste,” said Joanna Hobday, Group Director, Retail Operations and Administration, The Coca-Cola Company. “As a brand whose people are passionate about creating and providing the best-tasting drinks in the world, scent is at the core of what we do. Through Scent Discovery, we’re taking fans on an aromatic journey into the profiles they might find in some of their favorite beverages.”

World of Coca-Cola Ambassadors lead small groups of guests through a tour of aromas — from sweet to fruity to spicy. Guests individually smell the scents one by one, share what each reminds them of and attempt to identify the fragrances.

Following the guided experience, guests are invited to explore other mystery scents, grouped by flavor profile, along the outside wall of the room. As they learn each aroma’s origin, guests will also uncover related beverage recommendations. Guests leave the exhibit knowing more about why they choose the beverages they prefer and which Coca-Cola drinks to sample next.

The exhibit has new policies in place to ensure the health and safety of all guests and employees.

• Face coverings are required for all employees and guests over the age of 2
• Capacity has been reduced via time-stamped admission tickets to promote social distancing
• Thermal temperature scans are conducted for employees and guests upon entry
• Cleaning routines have been enhanced throughout the attraction
• Face coverings and social distancing are required inside Scent Discovery
• The Taste It! sampling experience has been altered to comply with FDA guidelines
• Small groups are led through curated tastings at designated times

World of Coca‑Cola is located in Pemberton Place, adjacent to the Georgia Aquarium in downtown Atlanta, and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Visit www.WorldofCocaCola.com to purchase tickets.