Yoplait Launches Program To Help Atlanta Community Food Bank

ATLANTA, GA — As the food insecurity crisis continues throughout the pandemic, Georgians can help drive money toward the Atlanta Community Food Bank by just buying Yoplait products, according to a news release.

The release said 1 in 5 children in the Atlanta Community Food Bank's 29-county service area are food insecure, and the demand is growing. The Atlanta food bank is distributing about 47 percent more food each week than this time one year ago.

"In fact, January saw a 17 percent increase in food distributed vs. January 2020," the release said. "And for all the donated items, dairy only makes up 8 percent of the total food. Dairy is one of the most requested, and least donated, items at food banks in America. So, Yoplait wanted to help."

That's why Yoplait and Feeding America partnered to help local food banks across the country — including the Atlanta Community Food Bank — meet the growing needs of their communities amid the ongoing coronavirus pandemic, creating the Lids to Feed America program.

Through Lids to Feed America, Georgians can purchase specially-marked Yoplait products through the end of April at any grocery retailer, scan and submit their receipt at YoplaitLids.com.

For each eligible purchase on a submitted receipt, Yoplait will donate 10 cents to local Feeding America member food banks, like Atlanta Community Food Bank, for a maximum total donation up to $600,000.

For more information, visit the Lids to Feed America website.

Patch has partnered with Feeding America to help raise awareness on behalf of the millions of Americans facing hunger. Feeding America, which supports 200 food banks across the country, estimated that in 2020, more than 50 million Americans would not have enough nutritious food to eat due to the effects of the coronavirus pandemic. This is a Patch social good project; Feeding America receives 100 percent of donations. Find out how you can donate in your community or find a food pantry near you.