WOW House: New Luxury Buckhead Condos

This week's WOW House is a new development at 2250 Peachtree, officially named the Emerson.

Here's the statement from its developer, JPX Works:

On the heels of the award-winning, mixed-use Inman Quarter development, JPX Works, LLC, an Atlanta-based real estate development firm founded by Jarel Portman and Bruce Fernald, has released plans for its highly-anticipated 2520 Peachtree condominium tower project, which has officially been named Emerson. The visually striking, 21-story building will serve as Buckhead’s newest skyline jewel, led by JPX Works and a highly-qualified team of industry- leading partners brought together to advance the project’s architecture, interior design, landscape, and sales and marketing efforts.

“Atlantans are invested in making their neighborhoods the most exciting, vibrant areas to reside and Buckhead is certainly no exception,” stated Jarel Portman, founding principal, JPX Works. “The intention of Emerson is to inspire residents and neighbors alike, as well as improve the quality of their lives through exceptional design.”

The tower’s profile, which will command awe-inspiring views south over the Peachtree Battle district and north toward Buckhead’s commercial center, is an homage to Frank Lloyd Wright’s famous, “Fallingwater,” with cascading levels encompassing 44 sophisticated homes, each featuring abundant exterior glass and expansive outdoor terraces. Situated on 1.84 landscaped acres, Emerson will be an exclusive address, featuring one to three homes per floor, each serviced by a private elevator. The exquisite ODA-designed unit interiors and common areas set a new bar among Atlanta’s luxury condominium buildings. The ultra-luxury services and amenities at Emerson will include an elegant fully-staffed lobby, lavish resident lounge with private dining room, and sprawling sundeck and outdoor terrace. Units are priced from $1.8 million.

“Jarel and I share a foundational belief that good design is good business. Our Emerson concept exemplifies Atlanta’s love of beauty and heritage, but also displays the modern evolution of our city’s architectural trajectory,” said Bruce Fernald, co-founder of JPX Works.

JPX Works is expected to open an Emerson sales gallery at ADAC West in Peachtree Hills this May, with groundbreaking anticipated this fall. Christa Huffstickler, Burma Weller and Kevin McBride of Atlanta Fine Homes Sotheby’s International Realty will lead residential sales for the project.