GHC Team Wins National Advertising Awards

From Georgia Highlands College: Georgia Highlands College was named among the top in the nation in the 2016 Collegiate Advertising Awards program. The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.

The 2016 CAA program had more than 900 entries from the United States and Canada representing small community colleges to very large schools & universities.

Submissions were reviewed by a national panel of industry experts, with a possibility of 100 total points. Participant’s entries competed against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Representing all areas of communications, medias, marketing, advertising and promotions, the 2016 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world.
GHC took home the Gold Award (the top 5 percent in the nation) for College Website Design, a combined effort between GHC’s Advancement division and GHC’s IT department, Folder Design, and Promotional items, which were foam cell phones to promote GHC’s new website’s mobile friendly features.
GHC also took home the Silver Award (the top 12 percent in the nation) for Magazine Advertisement and Billboard Design.

• Mary Transue – Vice President of Advancement
• Sheila Jones and Nick Godfrey – Marketing & Communications
• Jeff Brown and Justin Sucre – Digital Media
• Ken Davis – Print & Design Services
• Alison Lampkin – Alumni & Special Events
• Cindy Gomez and Liz Jones – Executive Assistant & Foundation Accountant

• Judges Choice – Score of 100% (only 3 issued – top 1%)
• Gold Awards – Score of 95 to 99 (top 5% in the nation)
• Silver Awards – Score of 90 to 94 (top 12% in the nation)
• Bronze Awards – Score of 85 to 89 (top 16% in the nation)

Photo courtesy of Georgia Highlands College