"Plan, Market, Profit" Be a Winner at the Game of Business Workshop Series

This participative, fast paced series covers strategic planning, marketing strategy and financial management over a period of 18 hours. The information, tools, dashboards, and workbooks will be provided for each section.

This program is designed for companies with:

1. At least one year of successful operation.
2. Annual revenues of $100,000 or more.
3. The opportunity and desire to grow

Session 1 - PLAN SMART - Strategic Planning

“The first task of top management is the formulation and implementation of strategy.” - Peter Drucker

During this section you will be tasked with asking the questions of what is our business and what should it be? What are our objectives, strategies, and plans? Also learn:

• Why strategic planning is important for both today’s and tomorrow’s results.
• Why business plans alone can be misleading.
• How to develop an intellectual framework to guide your business decisions.
• How to develop the right strategic and business plan for your business.

Dates: March 6&20, 2015

Location: GSU Alpharetta Center - 3775 Brookside Parkway, Alpharetta, GA 30022

Time: 10:00 a.m. - 1:00 p.m.

Cost: $119

Session 2 - MARKET SMART - Effective Marketing

Grow or die, but don’t die growing!

Business growth is a mindset and balanced growth is key! Think through ways to improve your products and services based on market needs. Learn:

• How to gain a perspective of your market.
• Marketing strategies that work.
• How to create value and differentiate your products and services.
• How to develop and implement an effective marketing plan.
• How to grow your business.

Dates: April 3&17, 2015

Location: GSU Alpharetta Center - 3775 Brookside Parkway, Alpharetta, GA 30022

Time: 10:00 a.m. - 1:00 p.m.

Cost: $119

Session 3 - PROFIT SMART - Financial Management

Financial management is part of the Great Game of Business.

Make specific changes to improve profitability and increase the overall wealth of the business. Learn how to read, analyze, and use financial statements to:

• Develop winning strategies.
• Keep score - are you really winning or losing?
• Manage cash flow - if you are out of cash you are out of business.
• Use templates to set and track financial goals.

Dates: May 1&15, 2015

Location: GSU Alpharetta Center - 3775 Brookside Parkway, Alpharetta, GA 30022

Time: 10:00 a.m. - 1:00 p.m.

Cost: $119

*Each two class session is $119. Take all 6 class sessions for $249 and save over $100!*

Throughout the program and afterward, SBDC consultants are available to meet with you to provide assistance and guidance to make your business smart.

To register for this class please call our office at (404) 413-7830 or visit our website!

Funded in part through a cooperative agreement with the U.S. Small Business Administration and the University of Georgia. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC at (404) 413-7830 or write: Director, GSU SBDC, P.O. Box 3986, Atlanta, GA 30302