ASO Fallacies And Why You Need To Steer Clear Of Them

The debate whether app world is dead or alive has been doing rounds since a very long time now. Despite of what the statistics and facts show, as of today the industry is all set to move on to the 143 Billion industry.

So for now the opportunity for anyone looking to enter the market is very high and so is the competition. While because of the openness of the market, it will be easy to enter the market, being there by keeping the competition at bay will be difficult. Now the only way by which you can stay on top of the other million similar apps is through the right ASO (App Store Optimization).

When it comes to App or Play Store Optimizations, you will find a number of articles highlighting what needs to be done and very few telling what should not be done. This misbalance has given space for certain fallacies to come up around the concept, making developers think twice about what would work in their favor and what won’t. Just like any other marketing principle, ASO also comes with its share of tips, rules, and threats – all of which can be tackled with an in depth knowledge of both, the market and concept, something that experienced app development companies can help you with. However, there are some fallacies that can take you farther away from reaching your mobile goal. Let us look at them -

1. The Title needs to change constantly

Constantly changing the name of your app by adding and removing keywords can do more harm than good for your business, as it will be a clear sign of instability and lack of consistency. So stick with a fixed set of keyword and keep the title short and explanatory to make it memorable.

2. You are sorted as long as you have the keywords

While it is true that keywords should be there to make your app come on top searches in the category you are in, but that doesn’t mean you should fill the description or title with keywords all the while ignoring whether at all it even makes sense. Aim to write a description that is understandable for even someone who is on immediate level in a language. Focus on using keywords to only explain the description better instead of high jacking it.

3. Rating alone affects the app store ranking

Some believe that once your app gets a high rating it will automatically come on the first five positions, but while having good ratings matter for giving the right impression, in order to rank in the store you need to have the right ASO strategy in place.

4. Promotion is enough to get people to your app, ASO isn’t needed

This couldn’t be farther away from the truth, if this was the case, brands wouldn’t be investing in companies excelling in app development to take their help in ASO, and they would have only invested in some marketing agency. While it’s true that promotion is needed to increase the app downloads, the strategy will fall short considering irrespective of how much marketing on does, it will never reach the world. For covering your zone, you will have to do App Store Optimization.

While these are just four, the day you go in depth of the ASO concept, you will come across a number of other fallacies. Do you research well before getting swayed by anything you read on the internet.