LUCKIE Adds Big Data Leader to Client Roster

LUCKIE recently added Atlanta-based WorthPoint Corporation, a leader in data management for the arts, antiques and collectibles markets, to its client roster.

As marketing agency of record for WorthPoint, LUCKIE is working on brand strategy, customer segmentation modeling, digital and mobile design, and external marketing programs for the company. The collaboration began in January.

WorthPoint is the largest resource for researching and valuing antiques, art and collectibles. Founded in 2007 by CEO Will Seippel, WorthPoint offers a suite of digital resources that help collectors research products, investigate makers’ marks, and educate themselves on a range of collecting topics.

“Will and his WorthPoint team are true pioneers in data science and, like us, embrace the complexities and opportunities of using data to not only enhance customer value but drive long-term growth,” said John Gardner, president of LUCKIE. “This is an assignment that falls right into LUCKIE’s sweet spot and we’re eager to help WorthPoint gain even more traction with their subscribers.”

WorthPoint’s subscription-based price guide provides users with access to more than 425 million historical prices and over one billion photographs, harnessing image recognition and aggregated from online marketplaces, including eBay, and from leading auction houses across the United States.

“We chose LUCKIE for its scientific, data-informed approach to marketing and creativity,” said Seippel. “It is exhilarating to see their team’s ideas take shape as we collectively seek to engage WorthPoint customers in new ways.”