Update: Gwinnett's $900M Entertainment-Focused Destination, Revel

LAWRENCEVILLE, GA – North American Properties has started leasing 750,000 square feet of high-tech office space at Revel, a $900 million entertainment-focused mixed-use destination anchored by Infinite Energy Center in Gwinnett County. Revel will introduce the first opportunity in the Sugarloaf submarket to lease office space within an activated experiential mixed-use community.

In addition to the 750,000 square feet of Class A office space, the 118-acre mixed-use community will feature 400,000 square feet of street-level retail, restaurant and entertainment uses, which include a bowling alley; a 25,000-square-foot food hall, a 55,000-square-foot premium movie theater, a 20,000-square-foot grocery market and a 35,000-square-foot fitness center; 840 multifamily homes; 50 single family homes; a 300-room 4-star hotel; and a public realm that hosts over 1,000 events for the community each year. NAP recently filed plans with the state to have the project reviewed as a development of regional impact.

“Modern office tenants want an authentic, walkable community experience that excites their employees to be at the office every day,” said Heather Lamb, first vice president at CBRE, the company chosen to handle leasing the office space at Revel. “There is pent-up demand for office space with access to urban amenities in suburban markets. Since the announcement of Revel, we are seeing strong interest from cutting-edge companies looking for workspace in an experiential mixed-use environment to recruit and retain the best talent available.”

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According to CBRE research, the Class A Sugarloaf office market is currently at 9 percent vacancy with the largest available space at 20,000 square feet. Revel is the first new office construction in the Sugarloaf market since 2009. Within a 30-minute drive time of Revel, there are 1.6 million residents with an average household income over $98,000. With direct access to the Interstate 85 corridor, Gwinnett County is one of the fastest growing counties in the nation. The CBRE office leasing team includes Lamb, senior vice president Bryan Heller, first vice president Peter McGuone and associate Parker Nelson.

Revel’s office space will be equipped with Gigabit connectivity and smart technology required by high-tech users today. Office tenants will also enjoy the resort-level concierge services and experiential retail environments that NAP is known for providing.

“Revel will not only transform the experience for 1.2 million event goers at Infinite Energy Center, it will also create an entirely new destination for Gwinnett’s residents, office workers and visitors to commune,” said Mark Toro, managing partner of NAP. “Great food, great entertainment and resort-inspired hospitality are the cornerstones for the Revel experience. Just like Alpharetta has Avalon and Midtown has Colony Square, we look forward to delivering a project that will become the heartbeat of Gwinnett.”

To lease space at the new Revel, contact Heather Lamb, first vice president, CBRE, at 404.812.5070 or
heather.lamb@cbre.com.

Photo courtesy Revel