Is it Cool to Market Only to 'Cool' Kids?

Even as one metro Atlanta mall hosted a casting call for plus size models last weekend, a popular retailer was discouraging larger women from dropping in.

Elite Daily, "The Voice of Generation-Y," recently pointed out that mall staple Ambercrombie & Fitch doesn't carry XL or XXL sizes of women's clothing, stopping at size 10 for women's pants. Competitors such as H&M and American Eagle go much larger.

The article points to a 2006 interview with CEO Mike Jeffries in Salon.com:

As far as Jeffries is concerned, America’s unattractive, overweight or otherwise undesirable teens can shop elsewhere. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. ..."

Is it cool to just go after the "cool" kids? Does your pants size make you cool? What do you tell your children? Share your thoughts in the comments below.