Men's Salon To Open In Peachtree Corners

UPDATE: The "first shaving ceremony" with Mayor Pro Tem Weare Gratwick has been postponed. No new date has been established yet.

PEACHTREE CORNERS, GA — Boardroom Salon for Men’s Peachtree Corners’ grand opening celebration will feature a "first shaving ceremony" with Mayor Pro Tem, Weare Gratwick, on Thursday, Feb. 21 from 4-7 p.m., in partnership with the Southwest Gwinnett Chamber of Commerce. In addition to experiencing Boardroom, guests will enjoy complimentary hors d’oeuvres, cocktails and much more.

The new salon is now open in Peachtree Corners at 5210 Town Center Boulevard in Suite 230, growing the Texas-based company’s footprint to 34 salons total. Three additional openings are planned for the market this year, with salons coming to Buckhead and Vinings this spring, as well as to Madison Yards this summer. Boardroom previously opened salons in Alpharetta at Avalon, as well as in Atlanta at Brighten Park.

Boardroom Salon for Men, a leader of the men’s grooming industry, announces the opening of its third location in the Atlanta area. The new salon is now open in Peachtree Corners, growing the Texas-based company’s footprint to 34 salons total. Three additional openings are planned for the market this year, with salons coming to Buckhead and Vinings this spring, as well as to Madison Yards this summer. Boardroom previously opened salons in Alpharetta at Avalon, as well as in Atlanta at Brighten Park.

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“This has been an exciting time for Boardroom, as we’ve recently partnered with LightBay Capital to accelerate expansion efforts,” said Bruce Schultz, co-founder and CEO of Boardroom Salon for Men. “Atlanta is an important market for us, as we’re seeing high demand for additional growth. We’re looking forward to expanding our footprint here and providing more men a comfortable place to relax and get ready.”

Husband-and-wife team Bruce and Heather Schultz pioneered the concept of luxury salons for men with the launch of Boardroom in 2004, when the industry did not exist. They were looking for their next entrepreneurial opportunity when read an article about men’s grooming in the December 2003 edition of American Way Magazine while traveling to visit family for the holidays. Building on the men’s grooming theme, they foresaw significant demand for an upscale grooming experience. In eight short months, the Schultz’s idea progressed through business plan, location selection, lease and build-out – opening the first salon in Southlake, TX in August 2004. Since then, Boardroom has become an iconic brand, growing to over 30 salons throughout Texas, Oklahoma, Georgia and Tennessee. Today, the brand is continuing national expansion, entering Arizona in early 2019 and North Carolina in late 2019.

Boardroom’s 1,800-square-foot space in Peachtree Corners is designed to be a comfortable, masculine, 1920s country club-inspired salon. Similar to a sophisticated men’s club, the salon features dark wood paneling, a relaxing lounge with oversized leather chairs, a pool table and a great vibe. The company has built a reputation of excellence by providing exceptional hair, shave and spa services, accompanied with complimentary beverages. The Benchmark is the salon’s signature service, which includes: a tailored cut, rejuvenating paraffin hand dip, energizing shampoo and conditioning, scalp and hand massage, steamed towel and more.

Boardroom also offers clients the opportunity to purchase a Three, Six or 12-Month Membership, which provides members the freedom of unlimited haircut services, plus 10 percent off all products and complimentary Benchmarks to giveaway. Memberships are honored at all Boardroom locations, making it convenient for frequent business travelers. Pricing starts at $185.

To celebrate Peachtree Corners’ grand opening, Boardroom will host a ‘first shaving ceremony’ with Mayor Pro Tem, Weare Gratwick, on Thursday, Feb. 21 from 4:00-7:00 p.m., in partnership with the Southwest Gwinnett Chamber of Commerce. In addition to experiencing Boardroom, guests will enjoy complimentary hors d’oeuvres, cocktails and much more.

Boardroom is open Monday – Thursday from 10 a.m. to 8 p.m., Friday from 10 a.m. to 7 p.m., Saturday from 9 a.m. to 5 p.m., and on Sunday from 12 p.m. to 5 p.m. To schedule an appointment, please visit boardroomsalon.com.

Photo courtesy Boardroom Salon for Men