Closed Kids' Clothing Chain To Relaunch In Georgia

GEORGIA — A popular children's clothing retailer that closed all of its stores a year ago is about to re-enter the marketplace. Officials with Gymboree this week announced plans to relaunch the brand at more than 200 Children's Place locations nationwide, including seven in Georgia.

A year after the New Jersey-based company closed its Gymboree stores, The Children's Place said Wednesday the kids' clothing brand will again be sold in stores in February.

The reboot was confirmed on the newly-launched Gymboree website.

The Georgia locations include:

• Perimeter Mall, 4400 Ashford Dunwoody Road, Atlanta
• Augusta Mall, 1036 Augusta Mall, 3450 Wrightsboro Road, Augusta
• Mall Of Georgia, 3333 Buford Drive Suite 1084, Buford
• North Ga Premium Outlets, 800 Hwy 400 S/dawson Frst Suite 400, Dawsonville
• Sugarloaf Mills, 5900 Sugarloaf Parkway Suite 561, Lawrenceville
• Tanger Outlets Locust Grove, 1000 Tanger Drive Suite 608, Locust Grove
• Outlet Shoppes Of Atlanta, 915 Ridgewalk Parkway Space D400, Woodstock

President and Chief Executive Officer Jane Elfers said in a statement the company is "very proud to announce the return of Gymboree." She said the company has worked "tirelessly to bring this iconic brand back to its passionate and loyal customers."

Related:

• Georgia Chain Stores That Closed Their Doors In 2019
• GA Retail Apocalypse: Another Retailer Closing All Stores
• 2 Gap Clothing Stores In Georgia Close
• Express To Close 31 Stores This Month, Including 2 In Atlanta
• Pier 1 Imports, With 13 Atlanta Stores, Closing Up To 450 Sites

Gymboree's launch will include eight collections in sizes 12 months to 8.

The company will offer free shipping and free returns with no minimum purchase for all online orders. Plus, a loyalty program called My Place Rewards will be introduced.

In January 2019, Gymboree filed for bankruptcy and closed all its stores. The Children's Place paid $76 million in March 2019 to acquire the brand, as well as Gymboree's value brand, Crazy 8, according to a report from Chain Store Age.

A record 9,300-plus store closings were announced in 2019, according to Business Insider, which reported that number could be even higher in 2020.

Kara Seymour reported for this story.